BRANDH2U: The Start of
a Hydrogen Society
5 minute read
There’s a change in the air. Quite literally. The air around us is changing as oil and other toxic chemicals take a backseat to new eco-friendly solutions, like hydrogen.
By now, you’ve probably heard of hydrogen cars. But why has hydrogen become the go-to sustainable solution to fuel? Three reasons: it’s pure, it’s powerful and it’s plentiful. And believe it or not, cars are just the beginning.
Imagine a future where all forms of transportation and technology function seamlessly and sustainably, emitting zero carbon into the air. Sounds too good to be true, doesn’t it? Well, with hydrogen technology, that future is possible. That’s why Hyundai is launching H2U, an advocacy program to help build a society that can be centered around – and powered by – hydrogen. H2U brings “Hydrogen to You” by celebrating and featuring progressive minded creatives and techies alike who are not only demanding change, but actively creating better environmental practices.
Among these forward-thinking H2U ambassadors is South Korean, Berlin-based DJ Peggy Gou. As an internationally famous DJ, Gou travels often and is eager to find new solutions to assist with the transport of her equipment. In a Hyundai NEXO – a hydrogen-powered, zero-emission car – Gou takes us on a tour of Berlin, a city praised for its progressive culture and its hydrogen infrastructure. She’s proud that a Korean brand has become a global pioneer for hydrogen technology and as she gears up for her Closed Club Tour – a visit to some of Berlin’s famed nightlife since their temporary shuttering Gou – wonders if hydrogen can help Berlin clubs reach their goal to become CO2 neutral by 2050.
In the future, I believe entire cities can be powered by hydrogen fuel cells: not only cars, but buildings, factories, and even clubs. PEGGY GOU
But wait, there’s more (ambassadors, that is). Also joining H2U are Germany’s Next Top Model and sustainable fashion advocate Toni Dreher-Adenuga , scientist and YouTuber Jacob Beautemps who makes science seem simple, and visionary urban photographer Konrad Langer . In addition to these creative minds are four technology-focused ambassadors: renowned journalist Don Dahlmann , Mobile Geeks co-founder Nicole Scott , Tech influencer AlexiBexi and car-tuning expert JP Kraemer .
Check out Hyundai’s new H2U program from September 10th to learn more with Peggy Gou and other influential thinkers from the creative and tech industries.
Konrad Langer (@konaction)