BRANDThe Speed and Agility
Our World Needs Right Now
4 minute read
COVID-19 shook the world we knew, but looking at how South Korea successfully dealt with the pandemic, shows us that speed and agility are critical, if the human race is going to recover.
Learning from this successful response
COVID-19 saw the rapid decline of many economies, industries and systems. It was South Korea’s use of innovation that helped the country pivot to success – using AI to create a testing kit in a few days, meant officials could quickly react to the Covid-19 outbreak with widespread testing. So, what can we learn from this innovative response?
Hyundai Motor, a South Korean company, shares this same approach when it comes to its values, initiatives and promises. And keeping these at the center of everything Hyundai does, is what is helping to drive change in the world, transforming it into what humanity needs now and in the future.
South Korea’s ‘Creative Economy’ initiative invests in incubators and networking opportunities for budding entrepreneurs. Hyundai CRADLE shares this same startup philosophy by using venture investment in autonomous driving, smart cities and green energy to create meaningful mobility solutions for all.
The success of South Korea’s drive-thru COVID-19 testing inspired another great invention: The “walk-through” booth at Yangji Hospital was a way to broaden testing, safely. Broad access to technology that promotes safety and self-sufficiency is a strong focus for Hyundai, with the Sonata Smart Park being a tangible proof point of this.
Seoul has one of the world’s most efficient urban transport systems but gridlock is still a reality.
Imagine calling for a Personal Air Vehicle that transfers you to an autonomous vehicle that customizes to your personal preferences? It might sound like science fiction but Hyundai is taking an entirely new approach by investing $1.5B in an effort to let commuters literally fly above the gridlock as part of their Urban Aviation Mobility (UAM) project.
South Korea spends over 4.2% of its GDP on R&D in many groundbreaking areas, including hydrogen energy and the necessary infrastructure to smartly power the country today and well into the future. Hyundai is leading the charge with its “FCEV Vision 2030” that will see the company produce 700,000 fuel cell systems annually by 2030.
Already the highest selling hydrogen automaker, Hyundai delivers accessible, clean and safe hydrogen mobility with its award-winning NEXO SUV, which brings hydrogen efficiency and value to the masses.
If we are going to progress for humanity, it takes future thinking, today. Speed and agility merged with innovation and vision, means our world not only survives but thrives.