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IONIQ Forest

Since 2016, Hyundai has been carrying out the IONIQ Forest project together with Tree Planet and SUDOKWON Landfill Site Management Corp. The project involves planting trees to reduce fine dust at the Incheon metropolitan landfill site. The IONIQ Forest project aims to create ‘fine dust-preventing forests’ by planting over 30,000 trees by 2020 together with forest-building experts, IONIQ customers, and
participants of the IONIQ Longest Run.

In 2018, 1,000 trees were planted in April by tree-planting volunteers. In addition, volunteers and 200 customers who participated in the IONIQ Longest Run together planted 2,000 zelkova and pine trees in November. Including an additional 5,000 trees planted by forest experts, a total of 8,000 trees were planted during the year. As of April 2019, a total of 15,250 trees have been planted through the IONIQ Forest project.

Beautiful Hands

Hyundai contributes to reviving old, dilapidated urban areas in Seoul by creating mural paintings and improving public parks. This project has been carried out twice a year since 2014. In 2018, we created mural paintings on a pier in the south part of the Mapo Bridge in Han River Park, Yeouido-dong, Yeongdeungpo-gu, to raise the awareness of citizens about endangered birds and environmental protection. Around 120 employees of the Hyundai Customer Service Sub-Division and undergraduate PR Ambassadors from all across the nation made the old space new. They painted endangered birds that live in estuaries in Korea to communicate the message of environmental protection. In particular, emerging artists took part in creating the mural design, which made the mural painting go beyond urban environment improvement and merit significance as a public artwork.

Hyundai Green Zone Project

The Hyundai Green Zone Project is a global ecological restoration project that Hyundai Motor Group has been carrying out since 2008. The 1st Hyundai Green Zone Project was carried out from 2008 through 2013, and covered 50 million square meters in Chakanor, Apakachi, Inner Mongolia, which is a leading source of fine dust in China. We successfully improved an alkaline salt desert into grasslands with abundant grass. Since 2014, we have been engaging in activities to restore 40,000 square meters of the Baoshaodainao Nur, Zhenglan Qi and Haginor regions into an ecology that is suitable for the climate environment of Inner Mongolia.
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