SUSTAINABILITYA New Kind of Summer Vacation:
The Microtravel Challenge
4 minute read
Few things quite compare with a summer vacation. But amidst this new normal, many are wondering how to safely indulge their craving for wanderlust. To meet that challenge head on, we tasked several seasoned travel experts from some of the world’s busiest cities to take on our Microtravel Challenge – hit the road and discover unexpected hidden gems, while keeping within a 200km driving radius.
Unprecedented world events have called for a different type of getaway
Why? Well, traditionally our summer vacations have offered plenty of variety: beach holidays, foodie city breaks, tours of historical sites, and more. But unprecedented world events have called for a different type of getaway, and as parts of the world ease from lockdown, we are craving travel that feels relaxed, comforting, and safe. We want private spaces in our own cars, yet don’t want to compromise on beauty or adventure, or the thrill and happiness that comes from simply taking a break.
Despite its huge impacts on the world, Covid-19 has meant that travel has had to become more sustainable. Carbon emissions from flights have dramatically reduced, and we’re emerging from our homes as more conscious travellers looking for safe alternatives to how we used to live our lives. Whether it’s hopping on an e-scooter instead of public transport, or road travel instead of planes and trains, we’re adapting our norm.
And so we rethink cars, and the road.
And we turn to microtravel.
What is microtravel? It’s the ability to take shorter trips that still satisfy our desire to escape.
What is microtravel?
What is microtravel? It’s the ability to take shorter trips that still satisfy our desire to escape. It’s the chance to see the often overlooked places closer to our home town, places that perhaps we took for granted. It’s the ability to explore the world closer to our doorstep, and the chance to enjoy a more rewarding appreciation of the regions around us – all in a slower, safer and less-frantic way.
For true microtravel freedom and flexibility, nothing beats hopping in your car for a relaxed road trip. It allows you to enjoy driving like never before: long open roads and pretty pit stops, your favourite album on the in-car stereo, a smooth, effortless journey on your own time.
But where will you go? To inspire your own microtravel adventures, we asked a selection of content creators, based in cities like London and Berlin, to take on the Microtravel Challenge, and map out their dream roadtrip.
Konrad Langer (@Konaction ) and Megan and Issy of @TheCuriousPear will be exploring in one of Hyundai’s many sustainable vehicles. This green microtravel fleet will include the spacious KONA Electric, with an impressive driving range of up to 449 kilometers, and the new NEXO, powered by an emission-free hydrogen fuel cell system.
After many months in their urban homes, they’ll now soak up their close-to-home scenery, and take a smaller, shorter vacation. And unlike many normal vacations that rush from taxis to airport terminals, these trips are as much about the beauty along the way – whether it’s seaside towns, empty meadows or unusual architecture. With microtravel, it’s not just the destination that matters, but the journey on the way.
Of course, as they go they’ll be putting our Hyundais through their paces, considering charging points, sound systems, space and comfort, and everything else that comes with a driving vacation.
Our travel experts are starting their respective Microtravel Challenges from these cities, but a microtravel roadtrip can begin anywhere. Whether it’s driving alongside vineyards near Paris, touring the coast in Ireland or exploring your own back yard, wherever that may be, its beauty is in seeing and enjoying the space around you in a new, safer and more sustainable way.
There’s so much to see when you get out on the road.
So where will the Microtravel Challenge take you?